Post-Payment Marketing

Customer relationships should start, not end, once a rebate payment is made.

 Through post-payment marketing, we have proven that manufacturers and retailers can improve the promotional value of their programs and reduce associated costs. 

With post-payment marketing, we help you gain better insight into your customers' behaviors, enabling you to more effectively retain and influence customers. Plus, our trigger-based e-mails throughout the program cycle open an avenue to effectively reach your customers.

We help clients to...

• Gain full insight into and control over the post-transaction customer experience
• Understand demographics of consumers
• Leverage insights to tailor promotions for maximum effectiveness
• Understand their best customers, their spending and how to attract more like them
• Identify attractive new customer groups and opportunities to reduce attrition
• Benchmark competition and identify opportunities to capture market share
• Leverage sophisticated mailing selections to reach the most profitable audience

Case Study: Home Improvement Chain Builds a Better Post-Payment Business Model with Ohana

Nothing can sum up the success of our post-payment business model then the words spoken by a long time client of ours who stated that “Developing a better relationship with our customers and giving them a more personalized experience has been one of the greatest unforeseen benefits of our entire program.”

For this home improvement chain, we provided them with multiple methods to build upon its brand, as well as their customer relationships.

From product and service advertising on the company’s dedicated reward website, to personalized email contact throughout the submission process and offering choice at redemption, we continually found ways to drive business back allowing them to see a 40% spendback at their stores.